Your taste should travel with you.

The idea

YourLens helps you build a portable picture of your preferences — one that you can understand, correct, and use. It starts with what you tell us about the stories you enjoy and the viewing history you already own, then looks for patterns across both.

The goal is not another feed that keeps you scrolling. It is a lens you can carry: useful when choosing what to watch today and, over time, wherever a better understanding of your tastes could lead to a better choice.

What it does today

YourLens currently begins in two ways. You can have a short conversation about what you love, or import the viewing activity Netflix makes available to you. From there, YourLens creates a Story Lens and uses it to make recommendations you can react to and refine.

Why I built it

I’m Rich Morrissey. I have spent much of my career using data to build systems that help people make better decisions. YourLens began with a simple frustration: companies can develop a rich understanding of us, but we rarely get to see it, shape it, or take it somewhere else.

This is an early product, built deliberately and tested in the open. The first job is to prove that personal data can become genuinely useful to the person who created it.

Where it is going

Start with better recommendations. Build something you can use beyond them.

Movies are the starting point, not the boundary. Future versions can incorporate more sources, identify patterns across different kinds of taste, and let people decide where and how to use their Lens. The principle stays the same: your information should work for you, under your control.

Start YourLens →